In this episode I interview Eoin Lacey from The Irish Strength Institute.

If you want to listen to the episode on iTunes click here

I have been plaguing Eoin for quite some time to come on so it was great to get the rare opportunity to hear his story

Eoin was the first ever person I sold a piece of gym equipment to after putting an ad up on (I didn’t even have a prowler to sell but was testing the demand for equipment) This is something I will be eternally grateful for (After all, it is important to never forget who brought you to the dance 💃)


In this action packed episode we cover a wide range of topics including:

-How Eoin started in the fitness industry in 1996
-How he started the Irish Strength Institute with John Connor in 2004
-What a day in the life looks like.
-The ISI Trainer Certification & Workshops
-The importance of having a good team around you
-How he started working with SBG & Conor McGregor
– Eoin’s corporate work with Enda McNulty & Motiv8
-Eoin’s favourite most recent books

  1. Mindset by Carol Dweck
  2. Flourish
  3. How to Steal the show

The ISI Symposium – you can find out more about this great event in July by clicking here which features Eoin, John Meadows & Eric Serrano

Also proud to say the guys have generously set up a discount code FBE150 to save you €150 on the sign up..

Feel feel to contact Eoin the guys on their website or email on

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