In this episode, I interview Ron McKeefery who is the VIce President of Performance & Education for PLAE.

Ron is the current NSCA Strength Coach of the year as well as being the author of the amazing book – CEO Strength Coach. I really enjoyed recording this episode and hopefully, you enjoy it too.

In this episode, we cover a range of topics including:

-How Ron started in the industry
-His role with PLAE
-His book CEO Strength Coach – How you need to be a technician, manager and & entrepreneur as a coach.
-The best 3 things Ron has done in his career
-The mistakes Ron has made.
– Interview tips
-Ron’s top 3 books
-The importance of marketing
-PLAE Summits – Proud to announce we are holding the first ever PLAE Summit in Ireland – you can register your interest by emailing me on hello@fitnessbusinessexperience.com
So far we have Ron, Nick Winkelman & Loren Landow lined up with 3-4 more top Irish / UK speakers to be confirmed very soon.

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