The Business of Fitness Summit

The Great Hall at London Met 6th-8th May, 2016

The Concept –  The Fitness Business Summit is designed to provide gym owners, trainers, coaches and therapists with a combination of lectures and hands-on learning experiences with many of the top professionals in the industry to help take their business to the next level

The Format
– Friday 6th May will be a mix of hands on workshops with lectures from some of the best coaches in The UK. On the Saturday Thomas Plummer will take centre stage to dive deep into his training centric business model providing you with a ready made blueprint to take your fitness business to the next level. On Sunday we will be holding a small group mastermind with Thomas Plummer which is limited to 20 people – you can find out more about the format by clicking this link

The Presenters
– On Friday we have a hands-on day with Nick Grantham, Andy McKenzie, Neil Parsley , Tom Crudgington, Jean-Claude Vacassin & Rachel Guy. On Saturday, Thomas Plummer returns to the UK for his Business of Fitness Workshop. Thom will cover everything from beating your competition, his infamous tiered pricing model, selling, building a dream team, lead generation, the numbers that drive your business, client retention & how it is a business not a baby

Why should you attend this summit?

Results That Pay Off Instantly: It is not uncommon for Business of Fitness attendees to enjoy the success right after the workshop. Participants often report immediate success with the systems and strategies they learn during the event. We have countless examples of this from the conference with Thom in Dublin in 2014

  Informative * Practical * Exciting: These workshops are so informative, so fun that you’ll be sharing business ideas, discussing best business practices and spending time with people who have the same passion as you. You’ll be so excited about what you learned and will be motivated to put them into practice in your business. You’ll quickly see how the strategies and tactics you discover bring about real change in your fitness business. Many of our graduates tell us they not only “feel smarter” but they are working smarter, making more money, and quickly find “new solutions to old problems.” The Business of Fitness teaches you how to make more money from LESS members or clients. Learning this simple business system will allow you to overcome competitive markets, increase retention and drive leads to your door.

More Than A Million Graduates: More and more fitness professionals are seeking out help in their fitness businesses and they receive that help through Thoms work. Successful business owners aren’t born, they work hard, make mistakes but most of all they never stop learning.

Some of Thom’s Raving Fans:“Thom is the fitness professional’s secret weapon. We spend all our time trying to become experts in training but fail to implement the most obvious business strategies. Attending theBusiness of Fitness workshop will save anyone time and money. Thom has been an invaluable resource for us at Titleist Performance Institute and I know he will do the same for your business.” – Greg Rose, Co-Founder TPI

“When I need advice on the business of fitness I always call Thom. He has helped me to both make money and save money. He will always be my first call for advice on the business of fitness.” – Mike Boyle, Co-Founder Mike Boyle Strength & Conditioning

“Three years ago, I sat down next to Thom Plummer for about five minutes. He turned to me and clarified, literally in under a minute, my purpose in working in the fitness and performance industry. This is the key to Thom and his work; laser vision clarity. Attend the workshop. Apply the principles. I enthusiastically recommend Thom and I am proud to call him my friend.”
Dan John, Author of Never Let Go

“Thom’s advice and knowledge has proven to be invaluable for anyone who is striving to be successful within the fitness industry, His unique ability to connect with people and communicate business ideas and principals has positively impacted fitness professionals for years. His mentorship has allowed me to create a much more efficient and effective organization structure, which has given me the confidence I need to run a successful business.” – Lee Burton, President of Functional Movement Systems (FMS)

“For many years, I have leaned on Thom for feedback, ideas and thoughts on how to continue operating a world-class business. His knowledge, experience, forward thinking, and years of helping proven industry leaders is remarkable. Regardless of your level, if you want to improve your time and money freedom, and operate a more profitable fitness business that ultimately IMPACTS more people positively, then attend a workshop and be part of Thom’s programs. He is a game changer!” – Todd Durkin, Owner of Fitness Quest 10 and Lead Training Advisor for Under Armour 

Learn By Doing – Theory & Practical Workshops

Friday 6th May 9am – 5pm

Nick Grantham

Nick Grantham

Nicks career spans four Olympic cycles working with many of the countries most talented athletes to help them realise their potential. A sought after ‘expert’ recognised as a specialist in athletic preparation with a wealth of knowledge, Nick has a great ability to make the complex, seem obvious and simple. Nick has established athlete development pathways for a wide range of sports including Gymnastics, Netball, Tennis, Basketball and Football. His support and insight has helped prepare athletes to compete at Olympic, Commonwealth, European, World Championship and Premier League standards. Nick has recently released his best selling book, The Strength and Conditioning Bible.
Neil Parsley

Neil Parsley

Neil has now been involved in high performance sport for more than 15 years. He started out as a Strength & Conditioning coach for the English Institute of Sport. This role saw Neil physically preparing athletes from a variety of Olympic sports such as wrestling, boxing, athletics, netball & swimming as well as travelling with teams to overseas training camps and major competitions. Neil worked as a Strength & Conditioning Coach with the GB Taekwondo team up to the London 2012 Olympics and in 2013 moved into a consultancy role for England Rugby helping to prepare the team for the Six Nations and Rugby World Cup. In addition to Neil’s work in high performance sport he has managed to successfully establish The Underground Training Station where he is Director of Youth Programming.
Rachel Guy

Rachel Guy

Rachel has worked in the fitness industry for the past 12 years in both the UK and Australia giving her a deep insight into health, exercise and conditioning specifically for sport and performance and health and aesthetic purposes. Rachel’s clientele through the years has ranged from personal trainers; MMA, ex-rugby and crossfit athletes; female figure/fitness competitors to corporate/weekend warriors and general health and fitness clients who tend to take a little more serious approach to their training. Rachel is an International lecturer of the FMA Strength Training Certification Program currently lecturing in Australia, New Zealand and the UK. She is also a faculty member involved in contributing to the course content and development of FMA internationally.
Andy McKenzie

Andy McKenzie

Andy’s expertise is founded on his impressive military background, his broad experience as an elite S&C coach, and his outstanding performance as an athlete in his own right. He lives and trains by his I AM philosophy. Andy is currently working with a plethora of  professional and amateur athletes here in the UK and worldwide.  His stable of athletes include MMA fighters, CrossFit athletes, Paralympic skiers, Ultra Endurance runners, Arctic explorers and Personal trainers. They all seek one thing and that is to move better, get stronger and be mentally unstoppable.
Tom Crudington

Tom Crudington

Tom have been in the industry for about 25 years now loving what he does Tom is still involved in the day to day operations at Body Development. Tom has trained every type of client imaginable & in the last few years he has spent more and more time coaching other personal trainers on my mentorship programs which now comes under the banner of A.O.M.
Friday 6th May Timetable Andy McKenzie –  Bodyweight Masterclass: This hands on hour long session isn’t about collecting points, ticking boxes or adding another course to the list in the vain attempt of replicating others, this is a unique learning from experience that delivers results time and time again. As a trainer we all should have methods of training that takes out every excuse in the book. No equipment, No excuse. Just get it done. This is for trainers that take some pride in their own movement. Understanding the need for a systematic process when implementing client-training plans. If you are serious and know that results aren’t easy. If you are a new trainer or a wise old coach then consider this the next step or a refreshing look at bodyweight training. Andy McKenzie has over 20 years of training and coaching experience – excuses are no longer valid. The certification never stops. A reciprocal feedback loop will be the key to continual improvement for all who attend. New methods, different perspectives, warm up routines, progressions and regressions. Rachel Guy – How to train the female client properly Rachel has been in the industry for over 13 years with very few knowing how to train females like her. Rachel will cover a range of topics including -Training Intensity and exercise -Nutrition timing and macro breakdown -Detoxication and why you carry body fat -Lifestyle factors of fat loss -How to deal with the female hormonal system when it comes to training and nutrition considerations -How to overcome metabolic damage -How to identify key biochemistry and hormonal road blocks that could be limiting client results -Weight training systems that work on getting the female client into shape fast! -How to program cardio training effectively for the female client
Nick Grantham – Sticky Coaching You will learn about the evolution of coaching and how to use language more effectively to establish triggers and coaching cues that will elevate your clients’ performances during training. It’s not what you know that is important, it’s making sure your message gets through. Good strength and conditioning is underpinned by science but anyone that has been coaching for a while will know that it’s not always black and white and there’s a significant amount of ‘art’ in what we do. Hunches, gut feelings, blurring of lines and grey areas are all part of being a strength and conditioning coach. Not that you would think it when you read and listen to some of the self proclaimed ‘guru’s’ that are only too quick to tell you that there is a right or wrong way to lift, or that you should follow their training paradigm to exclusion of everything else (usually because they are selling some sort of certification!) The world of strength and conditioning is fast moving. We back what we do as coaches with science. however, don’t forget the importance of “FUZZY LOGIC”, it’s not always black or white – there’s a whole lot of grey.

Sticky Coaching – How to get the most from your clients training session
What makes a great fitness coach?
Do you know how to coach or do you just count reps and give instructions?
Do you know how to get the best out of your clients?
Do you know how to create lasting change? In this session Nick will share with you the key characteristics that he believes make a great coach and will share with you the lessons he has learnt from over 18 years of coaching. You will learn the seven key attributes that every great coach embodies before exploring the evolution of coaching and how to use language more effectively to establish triggers and coaching cues that will elevate your clients’ performances during training. It’s not what you know that is important, it’s making sure your message gets through.

Tom Crudgington – Group Training A Progressive Approach In this practical workshop Tom shares over 25 years of education and application in the art of improving the human body that has covered Bodybuilding, Martial Arts, MMA, Gymnastics, Nutrition, and Supplementation. Tom has had 100s of trainers through his doors at Body Development & has pioneered some of the best training methods around.
Neil Parsley – Myths and misconceptions of physical preparation and the youth athlete – Planning and periodisation considerations for youth athletes – Practical introduction to physical preparation strategies for youth athletes including: – Strength, power and plyometrics – Speed and agility – Metabolic conditioning – Mobility and flexibility – Injury reduction

The Business of Fitness with Thomas Plummer – Saturday 7th May

Saturday 7th May Timetable

9am – Coffee & Networking 9.30 Build a Business that Can Beat Competition Training Clubs vs. Traditional Facilities • Cannibals are eating the cannibals • Members want results • Group Fitness is dying • One on One Training isn’t the future • More Money from fewer members 10.15 Sell Something to Someone Everyday Production Based Business • Action Plans • Return Per Member • Everyone Makes the Business Money. 11.00- 11.15 Coffee Break 11.15 Pricing is Key • Simplify pricing structure • 12 Month Contract is the Foundation • Cash isn’t King in Competitive Fitness Business • Use Positive Incentive Programs • Understand the Buying Decision • Price Determines How You Run Your Business 12.00 – Build a Dream Team Match Demographics of Members or Clients • More Mature = More Productive • Accountability and Responsibility • Staff Training and Development •Can’t Afford to Train Them or Can’t Afford NOT to Train Them. 12.45 Get Qualified Leads through the Door •Immediate Response Tools • Trial Membership • Solutions for the New Member • Welcome Guide • Testimonials • Get the Most Out of the First 30 Days • Consistent Sales System • Exposure Marketing vs. Price Ads 13.30 Lunch & Networking 14.30 Numbers Drive the Business • Develop a Strong Receivables Base • Financial Goals are Necessary • Analyze the Business Daily • Closing Rates • Daily Number • One Per Thousand Rule • Visual Management System • Plan on Reinvesting. 15.15 Member Retention Renewal Tracking • Build Systems • Incentive the Renewal • Retention Begins the Day a New Member Joins • 8 Workouts Per Month • Create Relationships • Know the Renewal Average • All Renewals Aren’t Equal 16.00 It’s a Business, Not a Baby Emotions Can’t Drive the Business • Micro Trends vs. Macro Trends • Change is Inevitable • Meet the Changing Demands • Don’t Get Emotionally Attached • Survey Members • If It’s Not Making Money, Drop It • Get Outside Opinions • Don’t Overlook the Small Changes 16.45:Q&A – Ask Thom Anything you want 17:00 Beer Time 🙂 

The training gym has evolved and we are far removed from the days of trying to make a living working with a small handful of clients in a tiny gym. If you are dreaming about opening your own gym, or work in a gym and just want to figure out how to make more money, then you have to understand how the gym business has changed and where it will be going in the next decade. There has never been a better time to be in the gym business, but the rules we use to open gyms and make money have drastically changed. If you earn your living in the gym business then you want to be part of this workshop. The training gym has evolved and we are far removed from the days of trying to make a living working with a small handful of clients in a tiny gym. If you are dreaming about opening your own gym, or work in a gym and just want to figure out how to make more money, then you have to understand how the gym business has changed and where it will be going in the next decade. There has never been a better time to be in the gym business, but the rules we use to open gyms and make money have drastically changed. If you earn your living in the gym business then you want to be part of this workshop.

Build a Business that Can Beat Competition

•Training Clubs vs. Traditional Facilities • Cannibals are eating the cannibals • Members want results • Group Fitness is dying • One on One Training isn’t the future • More Money from fewer members

How to Build a Dream Team

• Match Demographics of Members or Clients • More Mature = More Productive • Accountability and Responsibility • Staff Training and Development •Can’t Afford to Train Them or Can’t Afford NOT to Train Them.

Member Retention

• Renewal Tracking • Build Systems • Incentive the Renewal • Retention Begins the Day a New Member Joins • 8 Workouts Per Month • Create Relationships • Know the Renewal Average • All Renewals Aren’t Equal

Sell something to someone Everyday

• Production Based Business • Action Plans • Return Per Member • Everyone Makes the Business Money.

Get qualified leads through the door

•  Immediate Response Tools • Trial Membership • Solutions for the New Member • Welcome Guide • Testimonials • Get the Most Out of the First 30 Days • Consistent Sales System • Exposure Marketing vs. Price Ads

It's a business, not a baby

•  Emotions Can’t Drive the Business • Micro Trends vs. Macro Trends • Change is Inevitable • Meet the Changing Demands • Don’t Get Emotionally Attached • Survey Members • If It’s Not Making Money, Drop It • Get Outside Opinions • Don’t Overlook the Small Changes

Pricing is Key

•  Simplify pricing structure • 12 Month Contract is the Foundation • Cash isn’t King in Competitive Fitness Business • Use Positive Incentive Programs • Understand the Buying Decision • Price Determines how You Run Your Business

Numbers that drive the business

• Develop a Strong Receivables Base • Financial Goals are Necessary • Analyse the Business Daily • Closing Rates • Daily Number • One Per Thousand Rule • Visual Management System • Plan on Reinvesting.

Social Media Masterclass

•Understand how to track your social media performance • Why video matters & how to best use it • How to develop strategic social media campaigns • Create compelling content to generate leads • Increase audience reach & boost sales
4 Final Reasons to attend The Fitness Business Summit in London this May: 1) Learn from the best: We have handpicked some of the biggest names in the industry from a range of backgrounds to ensure The Fitness Business Summit is the best event you attend in 2016 2) Your network is your net worth: We have pushed the boat out by going for a convenient location in London City Centre. Some of the best learning will take place after hours in the local bars & pubs. 3) Learn by doing: Gain more confidence in your training abilities by taking part in our hands on workshops. Every speaker has been instructed to give actionable tips to plug straight into your business. 4) Grow your Business: We can 200% guarantee if you attend this event & apply what you learn you are guaranteed to exponentially grow your business. Come with an open mind & prepared to make some new friends…You won’t regret it 🙂

Will there be social activities?  Of course! On the Friday & Saturday night we will have a complimentary social with the opportunity to network and exchange ideas with all of the presenters & attendees. b_rk2nfwwaa_6fv.jpg_large Where is the event? The Great Hall at London Metropolitan University, 166-220 Holloway Road, London, N7 8DB Located opposite Holloway Road tube station, The great hall is served by the Piccadilly line and close to Highbury & Islington tube and railway stations. It is only two stops from Kings Cross station detailed below. There are hotels & B&B’s to suit all budgets nearby or in more lively areas such as Camden Town or City Centre Who is the Sunday workshop for?  This is for business owners  (or people planning to open a gym) who know Thom’s training system already & would love to dive deep into their own business with 20 other gym owners. If you pay for Sunday’s ticket you can attend Thom’s workshop on Saturday free of charge.  You can find out more about the small group workshop by clicking this link Anything else I should know? Not really – we are looking forward to overdelivering on this event & have lots of surprises up our sleeves to ensure this is the best event you attend in 2016. If you have any questions you can email us at hello@fitnessbusinessexperience.com

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